CLIENT:
Vivendi Games
PROJECT:
Online premium promotion.
TERRITORY:
Australia
PRODUCT
Game card inserted in pack with ‘Crash Bandicoot’ & ‘Spyro The Dragon’ games. Cards are printed with a a unique code that allows consumers to select a free download from a selection of current Universal artists.
MECHANIC
Consumer logs on to a promotional website and enters code to redeem their free download. Games with promotional cards are sold in stores such as Target, K- Mart, Toys R Us and many more.
MARKETING
Dedicated promotional website, 3 month pr campaign, extensive in-store promotion, direct marketing to the Vivendi Games database of registered consumers.
CONSUMER PRICE
Free download with purchase of game.
