CLIENT:
The Phone House
PROJECT:
Pre-loaded SD Cards
TERRITORY:
France
MECHANIC
Pre-loaded SD cards were created with 5 frontline albums. The customer could buy the card at a regular price or, when buying selected phones, you’d get a mail in rebate on the price of the card, reducing it significantly.
MARKETING
In store and web marketing. The Phone House included the promotion in their door-to-door folders.
RESULTS
More than 10,000 units were sold.
