CLIENT:
Sony Ericsson
PROJECT:
‘Best of Festivals’ W610i handset
TERRITORY:
UK
MECHANIC
To drive sales of Sony Ericsson handsets and increase brand awareness of Sony Ericsson and Orange. 20,000 limited edition handsets available exclusively through Orange. Featuring 15 free downloads from some of the years most exciting acts performing during the festival season. Kaiser Chiefs, The Killers, Just Jack to name a few…
MARKETING
Heavy weight outdoor campaign. Excusive gig in association with XFM Radio, featuring The Maccabees and The Rumblestrips held for VIPs / Key Media / Dealers and competition winners.
RESULTS
Extensive PR generated at ‘hot’ Rumblestrips and Maccabees gig. 90% of handsets sold in 8 weeks.
