CLIENT:
SEB
PROJECT:
Premium CD Box set for Bank Employees
TERRITORY:
Sweden
MECHANIC
SEB, the largest bank in Sweden, wanted a Christmas gift for their employees. Universal Music Sweden created a 4 CD + 1 DVD gift box with 4 different genres of music. In addition, the DVD included classic Christmas songs, set to a burning log fire video. The box set was nicely packaged in a luxury 5 disc folding cardboard package.
MARKETING
CD’s were given to all SEB Employees.
