CLIENT:
Readers Digest Motown
PROJECT:
Mail order music continuity series.
TERRITORY:
UK
PRODUCT
Exclusive 3 CD themed box sets, 12 volumes (ie. 36 CDs) in total.
MECHANIC
Sold direct to Reader’s Digest customers via mail order and direct response television adverts (60 and 120 min infomercials)
MARKETING
Direct mailings and direct response television adverts.
CONSUMER PRICE
£29.99
