CLIENT:
Quick
PROJECT:
Premium CD Single for Fast Food Chain
TERRITORY:
Belgium
MECHANIC
Quick, a Belgian fast food chain, was looking for a premium to reward customers for upgrading their menu choice to a “Maxi” Menu. They opted for a selection of chart topping singles from Universal Music, free with each purchase of a “Maxi” Menu. Titles included were: Nelly Furtado – Do It; Yves Larock – Rise Up; Tokio Hotel – Ubers Ende Der Welt; Rihanna – Shut Up And Drive.
MARKETING
In store Point-Of-Sale material
CONSUMER PRICE
The singles were free to consumers, the price for the upgrade to “Maxi” was € 0.60.
