CLIENT:
Orange
PROJECT:
Retail sales promotion.
TERRITORY:
UK
PRODUCT
Mobile phone memory card and DVD given away with purchase of Nokia N70 Black handset. Promotion includes DVDs by Jack Johnson, Razorlight and Snow Patrol.
MECHANIC
MMC card included in handset packaging for pay as you go phones sold in Orange shops. Customers then send in a voucher to have their choice of music DVD mailed to them.
MARKETING
Print and POS.
CONSUMER PRICE
Handset free with talkplans worth £30+.
