CLIENT:
NEO Digital Music Player
PROJECT:
Digital music player bundled with subscription service.
TERRITORY:
France
PRODUCT
1gb digital music player. The device is bundled with a six-month subscription to Buzzmusic.fr, a service created by Universal France providing unlimited access to 50k tracks. After 6 months, consumers can subscribe for €9.99 per month.
MECHANIC
Sold in hypermarkets, music stores, electronics stores and via e-commerce.
MARKETING
Print, press and POS
CONSUMER PRICE
€99
