Marks and Spencer

Case Study Selector

CLIENT:

Marks and Spencer

PROJECT:

Own brand retail exclusive compilations.

TERRITORY:

UK

PRODUCT

Themed gift packs containing a CD and an information booklet or recipe cards. Themes include lifestyle, dance and international cuisine.

MECHANIC

Sold exclusive in Marks & Spencer stores.

MARKETING

In-store campaign.

CONSUMER PRICE

£9.50


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