CLIENT:
Kennneth Cole
PROJECT:
Perfume Promotion
TERRITORY:
Germany
MECHANIC
Bon Jovi has a sponsorship deal with Kenneth Cole. Bon Jovi’s track was played during the advert for their RSVP perfume. Kenneth Cole was looking for sales promotion to support the campaign.
Universal Music created a 3 track sampler that contained Bon Jovi’s synchronised track. This was given away with a purchase of Kenneth Cole’s Perfume.
MARKETING
In store and web marketing and promotion.
RESULTS
Increase in perfume sales for Kenneth Cole.
