CLIENT:
Persgroep Publishing
PROJECT:
Merchandise Covermount for Teen Magazines: Earrings, Bracelets, Rings
TERRITORY:
Belgium
MECHANIC
Persgroep Publishing, one of the largest magazine publishers in Belgium was looking for a premium to increase over the counter magazine sales for titles Joepie and Gimik. Universal Music created 3 pieces of merchandise from popular teen band “Tokio Hotel”.
MARKETING
Merchandise was sealed with 25% of circulation.
RESULTS
Magazines sold at € 3 premium to normal price.
