CLIENT:
Hyundai Hi-Car Direct Insurance
PROJECT:
Premium CD’s for Insurance Company
TERRITORY:
Republic of Korea
MECHANIC
Hyundai Insurance Company, the fifth largest insurance company in Korea, was looking for a premium for it’s Hi-Car Direct brand of car insurance. Universal Music Korea created a tailor-made compilation for Hyundai, consisting of classical tracks and classic pop tracks: the Crossover Collection.
MARKETING
CD’s were sent directly to the policy holders by Hyundai Insurance.
CONSUMER PRICE
Free to the consumer.
