CLIENT:
Gazeta Partworks
PROJECT:
Long partworks series (a music partworks is a collectable series of CDs sold with a newspaper or magazine in kiosks / newsagents).
TERRITORY:
Poland
PRODUCT
25 part partworks series. Each CD is themed and contains music from Universal Music’s extensive catalogue.
MECHANIC
CDs sold with best-selling Polish newspaper, Gazeta Wyborcza.
MARKETING
TV and radio campaign in the beginning of the campaign, plus continuous press campaign in newspaper.
CONSUMER PRICE
17.90 PLN (€4.60) for newspaper and CD.
