- I would like to use music in my brand’s promotional strategy. What do I do?
- What are the various options for using music?
- How do I source music for my brand’s television advert?
- How do I find contact details for my local Universal Music company?
- What formats are available for music promotions?
- Can I choose any music I want?
- How do I understand more about my target audience’s relationship to music?
I WOULD LIKE TO USE MUSIC IN MY BRAND'S PROMOTIONAL STRATEGY
WHAT DO I DO?
We would be delighted to discuss the many options with you – just give us a call. Click here to find UMGI and local Universal company contacts. You may also wish to check out our case studies for inspiration.
Back To Top ↑WHAT ARE THE VARIOUS OPTIONS FOR USING MUSIC?
There are many different ways in which you can include music in your brand’s campaigns. For example, a fully integrated campaign may include some or all of the following elements:
- Online and / or mobile phone promotion
- Music used in TV advertisements (synchronisation)
- Retail campaign
- Exclusive premium (giveaway) or own brand album
- Loyalty programme
- Joint marketing initiatives
- Tour sponsorship
- Artist endorsement / PR opportunities
Plus many more... Contact us to discuss further.
Back To Top ↑HOW DO I SOURCE MUSIC FOR MY BAND'S TELEVISION ADVERT?
Please contact Universal’s Film and TV departments.
Back To Top ↑HOW DO I FIND CONTACT DETAILS FOR MY LOCAL UNIVERSAL MUSIC COMPANY?
Firstly, check out the ‘Contacts‘ section of this website. If your country is not listed here, then please contact UMGI and we will put you in touch with your local contact.
Back To Top ↑WHAT FORMATS ARE AVAILABLE FOR MUSIC PROMOTIONS?
Universal Music can produce a vast array of formats - CDs, DVDs, digital tracks and bundles, mobile content including ringtones, screensavers and voice tones, interactive CDs, Blu Ray or HD DVDs, vinyl plus many more - contact us to discuss further.
Back To Top ↑CAN I CHOOSE ANY MUSIC I WANT?
There are some restrictions regarding the use of an artist's music, particularly when it is associated with a brand. Bigger artists may use their discretion on a case-by-case basis. However, plenty of Universal Music’s artists are very happy to have their music used for branded promotions.
Definitions
Premiums: Music used to promote the sale of non-Record goods or services.
Synchronisation (“Synch”): Usually refers to the use of music in television commercials (as music is “synched” with visuals), but often also includes any use of recorded music for films, television programme's, computer games and corporate, charitable and education uses.
Partworks: Collectable series of CDs sold with a magazine or newspaper in kiosks/newsagents Kiosk: Newspaper stand.
Direct Mail: Sale of music and other products directly to the consumer whereby they receive the goods through the post.
Direct Response TV: Sale of music and other products through a TV advertisement on the TV which has a telephone order number or a web site.
Own brand album: An album or series of albums created especially for a client and their customers.
Back To Top ↑HOW DO I UNDERSTAND MORE ABOUT MY TARGET AUDIENCE'S
RELATIONSHIP TO MUSIC?
Universal Music’s Market Research and Insight are experts in the relationship between consumers’ and music. Using consumer insight they will help you leverage the power of music for your brand. If you want to know how to use music to make your brand’s relationship with consumers even more powerful, contact the Universal Market Research and Insight team.
