CLIENT:
El Pais Jazz Partworks
PROJECT:
Long partworks series (a music partworks is a collectable series of CDs sold with a newspaper or magazine in kiosks / newsagents).
TERRITORY:
Spain
PRODUCT
collection of 35 volumes of 2 CD-books featuring the best of Universal Music′s jazz repertoire. Featured artists include Louis Armstrong, Ella Fitzgerald, Miles Davis, and Billie Holiday.
MECHANIC
CD-books sold exclusively with El Pais, the leading Spanish newspaper.
MARKETING
National TV, press, and radio.
CONSUMER PRICE
€3.5 for newspaper and CD-book
