CLIENT:
Bonux
(part of the Procter & Gamble group)
(part of the Procter & Gamble group)
PROJECT:
Downloads, digital sales promotion for laundry detergent
TERRITORY:
France
MECHANIC
Bonux, the laundry detergent, has a long history of gifts that come with the product. To breathe new life into this concept, they opted to go for a digital sales promotion. Buy the product, get a free download. Unique codes were included in every package. Universal created the website where the customers could come to redeem their downloads, and provided a large selection of repertoire.
MARKETING
On-pack promotion, as well as in store and offline.
CONSUMER PRICE
Free to the consumer, included in the price of the detergent.
